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厚报时代,如何在第一时间抓住读者眼球?在报纸头版设置导读,无疑是沟通供求双方意愿的一个良好平台。也是眼下党报创新的一种新趋势。本文结合《浙江日报》的改版实践,浅析党报头版导读栏目。融入市场意识都市报对头版吸引力的营造可以说是具有“天然”的敏感,每天报纸放上报摊,各报比拼的就是头版,内容再好,如
In the era of thick newspapers, how to seize the reader’s attention in the first place? Setting up a guide in the front page of a newspaper is undoubtedly a good platform for communicating the wishes of both supply and demand. It is also a new trend of party newspaper innovation at the moment. In this paper, combined with the revision of “Zhejiang Daily” practice, the first section of the party newspaper guide section. Into the market awareness of the front-page version of the city to create attractive appeal can be said to have a “natural” sensitive daily newspapers put newsstands is the front page of the competition, the best content, such as