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在激烈的市场竞争中,规模是竞争力,品牌、服务也是竞争力。在实行总量控制的情况下,企业尤应注重打品牌、树形象,增强市场竞争力。 一、精品战略的实质与内涵 1.出租汽车经营实施精品战略,实质是打造服务品牌,满足乘客意愿和需求,为乘客提供“舒心的环境、放心的收费、称心的服务”,实现“安全无事故、服务无差错、乘客无投诉”的优质服务。可见,精品系指服务精品,精品战略建立的基础是优质服务,是乘客满意。 2.乘客完全满意的内涵可具体表述为“五满意”:理念满意,即企业质量目标、服务宗旨、经营方针、价值观念等让乘客满意。行为满意,即企
In the fierce market competition, the scale is competitive, brand, service is also competitive. In the case of the implementation of total control, enterprises should pay special attention to playing brand, tree image, enhance market competitiveness. First, the essence of quality strategy and content 1. Taxi management strategy to implement the boutique, the essence is to create a service brand to meet the wishes and needs of passengers, to provide passengers with “comfortable environment, rest assured that fees and satisfactory service” to achieve “safe Accident, service error-free, passenger no complaints, ”the quality of service. Visible, quality refers to the service quality, quality strategy is based on the establishment of quality service, customer satisfaction. 2. Passengers can fully satisfied with the content can be specifically expressed as “five satisfied”: the concept of satisfaction, that is, corporate quality objectives, service objectives, management principles, values and other customer satisfaction. Satisfactory behavior, that is, enterprises