反思低价

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步入7月,透明网平均日成交约50套,还有继续下滑的态势,与旺季里的150套甚至更多形成巨大反差,一股冷淡的气息弥漫在楼市上方,淡季来临了。早在6月,就有媒体用了“淡季提前到来”这样的说法,理由是6月1日起,新一轮宏观调控的正式实施,加速了传统7、8月淡季提前。又是宏观调控。2005年宏观调控后的景象还历历在目:我们清楚地记得去年4、5月间市场的萎靡、恐慌、阵痛;我们也不会忘记5月后的杭州楼市,陆续有楼盘低价破冰……上一轮宏观调控,开发商低价救市;新一轮调控业已开始,淡季已经来临,低价能否继续承担“破冰”重任?“开发商过度奉行低价策略,无异于饮鸩止渴”,这是某位业界专家在低价盛行之初的断言,一年之后的今天,低价过后的种种负效应证实这并不是危言耸听。 Into July, transparent net average daily turnover of about 50 units, there are continued downward trend, and 150 sets in the peak season or even form a huge contrast, a frosty atmosphere filled the top of the property market, the off-season. As early as June, some media used the phrase “early arrival of off-season”. The reason is that since June 1, the formal implementation of a new round of macro-control has accelerated the traditional July and August off-season advance. It is macro regulation and control. After the macro-control in 2005, the scene still vividly remembered: we clearly remember last April and May market sluggish, panic, soreness; we will not forget the May property market in Hangzhou, one after another with low-cost real estate breaking ice ... ... The last round of macro-control, the developer of low-cost rescue market; a new round of regulation has begun, the off-season has come, the low price can continue to bear the “ice” task? “Developers over-low price strategy, is tantamount to drink thirst,” which It is an assertion made by some industry experts at the beginning of the low price that the negative effect after a year of low prices confirms this is not alarmist after one year.
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