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在中国经济进入新常态发展,增速放缓之时,会展经济仍然逆势上扬成为中国最具发展潜力的现代服务业而备受青睐,同时会展业竞争加剧,各品牌会展项目为顺应竞争形势纷纷寻求提高会展质量之途径。本文结合国外多数发达国家积累多年会展业发展经验,在分析会展产业发展现状和存在问题基础上,拟提出用国际会展项目流程介入,特别强调需求调查与效果评估于会展项目带来质的飞跃之重要性。
As China’s economy entered a new normalcy and its growth rate slowed down, convention and exhibition economy still rose in the opposite direction and became the most prosperous modern service industry in China. At the same time, competition in the exhibition and exhibition industry was aggravated. Various brand convention and exhibition projects were in line with the competitive situation Seek ways to improve the quality of convention and exhibition. Based on the analysis of the status quo and existing problems of convention and exhibition industry, this paper proposes to use the process of international conference and exhibition projects to intervene, with special emphasis on the demand survey and effectiveness evaluation to bring about a qualitative leap in the exhibition project importance.