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以24家房地产上市公司为研究样本,采用因子分析法和多元回归分析法相结合的方法验证竞争战略对房地产企业绩效的影响,并分别从长短期视角考察竞争战略对公司绩效的影响程度。研究结果表明:低成本战略和差异化战略均能提高企业绩效,采用差异化战略的企业其短期获利能力要比采用低成本战略的企业更强,而且从长期上看,差异化战略所带来的竞争优势要比低成本战略的竞争优势更突出。
Twenty-four real estate listed companies as the research sample, using the combination of factor analysis and multiple regression analysis to verify the impact of competitive strategy on the performance of real estate enterprises, and separately from the short-term and long-term perspective of competition strategy on corporate performance impact. The results show that both low-cost strategy and differentiated strategy can improve corporate performance. Enterprises adopting differentiation strategy have stronger short-term profitability than those adopting low-cost strategy, and in the long run, differentiated strategy The competitive advantage comes more prominent than the competitive advantage of low cost strategy.