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在这次专场讨论中,劲牌公司电商事业部总经理陈华,上海东方广播中心副主任、广告经营中心主任潘伟,在易居中国创始合伙人朱旭东的主持下,分别从广告主、媒体的角度作了一场品牌线上和线下营销的讨论。陈华:我们从事的是酒类行业,这个行业在深度的调整之中,我们在做电子商务的,很清楚互联网带来的这种变化,对我们来讲,真正想的,就是广告如何能够更加精准,它的效率如何更高,成本会如何更低。我们最早进入电商领域的时候,开始做了之后才发现酒类行业和其他的行业不一样,我们发现一个非常严重的问
In this special discussion, Jinhua Chen, general manager of E-Commerce Division, Pan Wei, deputy director of Shanghai Oriental Broadcasting Center and director of advertising center under the auspices of Zhu Xudong, founding partner of E-House, respectively, from advertisers, Media point of view made a discussion of brand online and offline marketing. Chen Hua: We are engaged in the wine industry, the depth of adjustment in this industry, we are doing e-commerce, it is clear that the Internet brought this change, for us, the real idea is how advertising can More accurate, its efficiency is higher, the cost will be lower. When we first entered the field of e-commerce, we started to make discoveries that the liquor industry was different from other industries. We found a very serious question