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成功的IRO,无论其部门结构如何,都擅长向不同的利益相关者提供他们需要的信息,增加他们对公司的全面了解和对公司的价值肯定。成熟资本市场的经验已经表明,积极提供一贯而专注的投资者关系计划,是上市公司管理层用以改善公司形象、提高公司对投资者吸引力的理想方式之一。无论是从头开始构建投资者关系部门,还是重新对现有的IR计划进行大的提升,这期间进行的分析总是围绕这样一个简单的问题:需
Successful IROs, regardless of their departmental structure, are good at providing different stakeholders with the information they need to increase their overall understanding of the company and its value to the company. Experience in mature capital markets has shown that proactively providing consistent and focused investor relations programs is an ideal way for listed company management to improve the company’s image and increase the attractiveness of the company to investors. Whether it is building an investor relations department from scratch or re-evolving the existing IR program, the analysis conducted during this period revolves around the simple question of requiring