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众所周知,不同媒体与不同的品牌定律都会产生不同的营销定律,不同的营销定律都会带来营销的具体产品和评估体系的不同。通过几个案例真实的体味一下山东卫视的与众不同。山东卫视资源的不同价值季播节目卖的是全媒体的整合营销很多节目的资源配置、产品设计共性很高,有一些隐含的媒体思想在里面,但是大家并没有去重视。以《中国面孔》这一季播节目为例,线上电视收视表现良好,综合排名第三,网络视频端截止到2014年7月4日中午12点在7家合作视频网站,累计39630000次的播放。节目通过全媒体的宣传,整合了微博、微信、网
As we all know, different media and different brand law will produce different marketing laws, different marketing laws will bring the marketing of specific products and evaluation system is different. Through a few cases really appreciate the unique Shandong TV. The different value of Shandong Satellite TV’s quarterly program sells is the all-media integrated marketing many programs resource allocation, product design commonality, there are some hidden media ideas in it, but we did not pay attention. Take “China Face” as an example for this quarterly program. Online TV shows performed well and ranked third in overall performance. The online video ends up playing 7,363,000 broadcasts on 7 co-located video sites at 12:00 noon on July 4, 2014, . Program through the media’s publicity, integration of Weibo, WeChat, network