【摘 要】
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The paper discusses the Internet trade trust problemby using KMRW reputation model in incompleteinformation limited repeated game,concluding thatin certain con
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The paper discusses the Internet trade trust problemby using KMRW reputation model in incompleteinformation limited repeated game,concluding thatin certain conditions,both Internet trade participatorswill give up short-time revenue for maximizinglong-term revenue and accordingly employ the cooperationstrategy,and the times of cooperation isvulnerable to trade price and product utility.At last,the paper proposes several policies and suggestionssuch as forming Internet honesty culture,strengtheningInternet brand and figure and protecting Internetwell-known brands.
The paper discusses the Internet trade trust problemby using KMRW reputation model in incompleteinformation limited repeated game, concluding that in certain conditions, both Internet trade participatorswill give up short-time revenue for maximizinglong-term revenue and accordingly employ the cooperation strategy, and the times of cooperation isvulnerable to trade price and product utility. At last, the paper proposes several policies and suggestionssuch as forming Internet honesty culture, strengthening Internet brand and figure and protecting Internetwell-known brands.
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