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过去二十几年中,我国传媒业不断发展,为了更好地开拓媒体产业的市场,营销机制的创新也成为传媒业发展的重要一环。但是,随着新媒体的出现,使传统媒体行业发生了一些变化和新挑战。
In the past two decades, the media industry in our country has been developing continuously. In order to better develop the market of the media industry, the innovation of the marketing mechanism has also become an important part of the development of the media industry. However, with the advent of new media, some changes and new challenges have taken place in the traditional media industry.