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运用文献资料、访谈、实地调查等方法,对广东竞技排球市场化运作的现状及宏观竞赛环境、经济环境、消费人口环境、地理环境进行了客观分析。基于这些现实外部环境,提出了通过政府和市场的双重结合,提高广东竞技排球水平,积极举办各种比赛,进行市场化运作的建议。旨在为广东竞技排球的市场化运作提供依据和参考。
By means of literature, interview and field investigation, this article objectively analyzes the status quo of market-oriented operation of competitive volleyball in Guangdong and the macro-competition environment, economic environment, consumer population environment and geographical environment. Based on these realistic external environment, this article puts forward the suggestion of improving the level of competitive volleyball in Guangdong through the combination of government and market, actively organizing various competitions and conducting market-oriented operation. Aiming at providing the basis and reference for the market-oriented operation of Guangdong competitive volleyball.