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In the post-financial crisis era, China is facing dual pressure from reducing carbon emissions and external demand stagnation. The industrial structure changing is in urgent needs. The cultural and creative industries can expand Chinas markets through creating and stimulating demands, and can reduce carbon emissions at the same time. By producing both demands and supplies, cultural and creative industries may lead the development of other industries. Since innovation plays a quite important role in the value chain, cultural and creative industries can promote the industrial upgrading and the industrial structure optimization by industrial convergence.