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2.4绿色传播策略影响潜在消费者,吸引其实施购买行为的过程叫营销传播。传播过程处于营销的核心地位,要有效地实施营销传播,关键在于正确策划营销传播活动。绿色营销将环境保护引入营销,从而使营销传播活动受到了可持续性和社会责任这两个原则的制约,即要求绿色营销传播活动应引导消费者走可持续消费的道路,
2.4 The green communication strategy affecting potential consumers, to attract them to implement the process of buying behavior is called marketing communication. The process of communication is at the core of marketing. To effectively implement marketing communication, the key lies in the correct planning of marketing and communication activities. Green marketing introduces environmental protection into marketing, so that marketing and communication activities are subject to the principles of sustainability and social responsibility. That is, green marketing and communication activities should guide consumers in the path of sustainable consumption,