“我瘦天下肥”——与曹轲关于《南方日报》六次改版的对话

• 作 者: 赵金
• 出 处: 青年记者
• 发表日期: 2008年01期
• 关键词: 《南方日报》 版式 办报理念 省级党报 南方报业 珠三角 南方周末 党报改革 八折 市场战略

改版不仅仅是报相和版式的改变,更是体制、机制、办报理念以及运作模式的改变。很多党报的改版流于形式,只重视报相和版式的改变,而深层次的问题都没有触及,自然很难取得成功。

The revision is not only the change of the newspaper phase and the format, but also the change of the system, the mechanism, the idea of ​​running newspaper and the operation mode. Many of the party’s newspaper revisions are mere formality, they only pay attention to the changes in the newspaper phase and the format, while the deep-seated problems are not touched. It is naturally very difficult to achieve success.