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抗战期间,新闻需求量的上升、政治环境的变化以及浙江战时地域文化特点,促使浙江省的抗日新闻传播事业出现了一个新的发展高潮。以报纸这一相对广播、杂志更便捷的媒体为例,其直接传播效果体现为基本实现了信息共享,转变了受众的观念和行为,赢得了受众的参与和支持。但识字率低、发行困难、受众心理隔膜等传播环境中的不利因素使得直接传播效果出现了一定的局限性。因此从传播者衍生而来的,由意见领袖主导的二级传播弥补了直接传播的一些不足之处,从而使更多的基层民众感受到了新闻的力量。通过以上两类路径的彼此整合,浙江的新闻传播总体呈现出了一个传受互动的良性局面,为推动抗战的胜利及战时社会变迁发挥了重要作用。
During the war of resistance against Japan, the increasing demand for news, changes in the political environment and the characteristics of Zhejiang’s wartime regional culture led Zhejiang Province’s anti-Japanese news media to a new upsurge of development. Taking the newspaper, a more convenient medium for broadcasting and magazines, as an example, its direct communication effect is basically realizing the information sharing, changing the concept and behavior of the audience and winning the audience’s participation and support. However, the unfavorable factors such as low literacy rate, issuance difficulties and audience psychology septum make the direct communication effect have some limitations. Therefore, the second-level dissemination led by opinion leaders, which is derived from the communicators, compensates for the shortcomings of direct communication, so that more grassroots people feel the power of the news. Through the integration of the above two kinds of paths, the news media in Zhejiang generally showed a benign situation that was spread through interaction and played an important role in promoting the victory of the war and the social changes in wartime.