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价值网是以顾客为核心的价值创造体系,它结合了策略思考和供应链管理,取代了传统的供应链模式,以满足顾客所要求的便利、速度、可靠与订制服务。传统的供应链是对消费需求进行预估,然后据此制造产品,经由通路推出产品,期望消费者购买。在这种关系中,消费者、公司与供货商是线性关系,而价值网则是交互式的网络关系。价值网的源头和核心是顾客,顾客可以自己选择、组合最有价值的产品或服务;环绕在顾客之外的是公司,公司要控制与顾客间的接触,包括取得顾客信息、维持关系、客户服务等;最外圈则是供货商,负
Value Network is a customer-centric value creation system that combines strategic thinking with supply chain management to replace the traditional supply chain model to meet the convenience, speed, reliability and customization that customers require. The traditional supply chain is to predict the consumer demand, and then make products based on the introduction of products through the channel, expect consumers to buy. In this relationship, consumers, companies and suppliers are linear, while value networks are interactive online relationships. The origin and core of the value network is the customer, the customer can choose and combine the most valuable product or service; the company surrounds the customer, the company controls the contact with the customer, including obtaining the customer information, maintaining the relationship, the customer Service, etc .; the outermost circle is the supplier, negative