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提高旅游胜地服务质量,培育旅游品牌竞争力;完善旅游景区开发,提高旅游商品的吸引力;多渠道营销宣传和市场推广,提高旅游胜地的品牌知名度;根据景区特点,制定和宣传多种类型的旅游路线;融入可持续发展理念,形成旅游胜地健康的生态系统。这些对旅游胜地进行有效市场营销传播的策略,可以促进旅游胜地的市场开发与品牌传播,提高旅游胜地的品牌知名度,带动旅游业持续健康的发展。
Improve the service quality of tourist attractions and foster the competitiveness of tourism brands; improve the development of tourist attractions and enhance the attractiveness of tourist products; promote multi-channel marketing and marketing to enhance the brand awareness of tourist attractions; and formulate and promote various types of scenic spots Tourism route; into the concept of sustainable development, the formation of a healthy resort ecosystem. These strategies of effective marketing and communication of tourist attractions can promote the market development and brand communication of tourist attractions, enhance the brand awareness of tourist attractions and promote the sustained and healthy development of the tourism industry.