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营销者说做广告就一句话——正确的地点、正确的时间和正确的人说正确的话,但这个四个“正确”对家居行业来说是难题。与快销、汽车、旅游等行业不同,家居建材行业很难准确扑捉到自己的目标客户群。我们每年大量的广告投放,就是让大家买家居建材到红星美凯龙;但是消费者到了卖场后,如何选择品
Marketers say advertising is a word - the right place, the right time and the right person to say the right thing, but the four “right ” is a dilemma for the home industry. And fast-selling, automotive, tourism and other industries, home building materials industry is difficult to accurately capture their target customer base. We are a large number of ads every year, is to let everyone buy home building materials to the Red Star Macalline; but after the consumer to the store, how to choose