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植入式广告(软广告)在近年异军突起。在《非诚勿扰》电影之后,得益于电影传播优势与受众群体的大众化,植入式广告在国内获得了一次恰到好处的示范效应,赢得了空前的市场关注度,也激起了创业者发掘新兴市场的强烈欲望。植入式广告以何种方式潜入作为一种新的广告传播形式,我国在植入式广告的法律规范方面还基本上处于空白状态,植
Implanted advertising (soft advertising) emerged in recent years. Thanks to the popularity of the movie and the popularity of the audience after the movie “If You Are the One,” implanted ads have got a decent demonstration effect in the country, winning an unprecedented market attention and inspiring entrepreneurs to explore emerging markets Strong desire. Implant advertising in what way to sneak in As a new form of advertising, our country in the legal aspects of implantable advertising is still basically in a blank state,