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本文主要是探讨电子商务在流通业的运用,文中提到传统作业所面临的瓶颈、电子商务所带来的效益和所需具备的功能、实例探讨以及功能模组的展示。这些问题的探讨主要分两个方面,一是关于企业对消费者的层面探讨,另一个则是关于企业对企业间的层面探讨。传统销售方式瓶颈在面对企业与消费者之间的电子商务时,传统销售方式面临到瓶颈包括以下几个问题,如中间经销利润降低市场的竞争力;经销商的管控不易,无法直接掌握客户;因经销商的服务不够周全造成客户的流失;经销商掌握客户要挟原厂;无法对市场作一有效的预估;客户回应速度过慢;面对同业间恶性杀价竞争;开拓新
This article mainly explores the application of e-commerce in the circulation industry. The paper mentions the bottleneck faced by the traditional operation, the benefits brought by e-commerce and the functions it needs, the case study and the demonstration of function modules. The discussion of these issues can be divided into two aspects, one is about the level of business-to-consumer and the other is about the level of business-to-business discussion. The bottleneck of the traditional sales methods In the face of e-commerce between businesses and consumers, the traditional sales methods face bottlenecks include the following issues, such as the middle distribution of profits to reduce market competitiveness; dealer control is not easy, can not directly grasp the customer ; Due to the lack of comprehensive services to the dealer caused the loss of customers; distributors master the original customer intimidation; can not make an effective market forecast; customer response is too slow; face the same industry vicious bargaining competition; pioneering new