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4月8日,人民日报以及其它一些报纸几乎都在头版头条刊登了我国成功发射亚洲一号卫星的消息。然而耐人寻味的是,人民日报同文汇报相比,由于对这条重大消息的标题制作不同,在读者中产生了两种不同的效果。一个是好比喝开水——平平淡淡;一个好比吃了多味糖——回味无穷。人民日报的新闻标题,陈述了新闻事件的发生,显得“按部就班”。尽管也具备了新闻标题概括精当、简单扼要等特点,但没给人太深印象。而文汇报的标题则以形象思维方式对这一新闻事件作了现场描绘式的表现。比如它的引题:隆隆巨响震撼大地腾腾
On April 8, almost all of People’s Daily and some other newspapers published news of the successful launch of Asia’s No. 1 satellite in China. What is intriguing, however, is that the People’s Daily has produced two different kinds of effects among its readers because of the different titles of this major news item compared with its counterparts. One is like drinking water - plain light; one like to eat more flavored sugar - aftertaste. People’s Daily news headlines, stating the occurrence of news events, appears to be “step by step.” Although it also has the title of the news summary of simple, simple and so on, but did not give people too deep impression. The headline of Wen Wei Po gave an on-the-spot depiction of this news event in an image-based manner. For example, its title: Rumble bang shook the earth