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2004年6月,为贯彻主辅分离、精干主业的要求.国资委曾发布《关于中央企业房地产业重组有关事项的通报》.决定整合中央企业的房地产资源.该文件的出台将国有房企改革推到一个新的十字路口.那么国有大型房企在市场浪潮中又该如何作为呢?且让我们听听北方中远、中海、保利、中冶新奥五大“中字头”国有房企地产巨头的声音——北方地产以市场为主导,不贪大求全,能够抵御诱惑,坚持走精品路线.走产品主义,这是公司对房地产经营策略进行深入反思的结果。
June 2004, in order to implement the separation of the main and auxiliary, lean main business requirements.State-owned Assets Supervision and promulgated the “Circular on the restructuring of the central real estate industry matters related matters.” Decided to integrate the real estate resources of the central enterprises.The introduction of the document will state-owned housing prices Reform push to a new crossroads.What then state-owned large-scale housing enterprises in the market wave of how to do it? And let us listen to the northern COSCO, China Shipping, Poly, MCC New Five “” prefix "state-owned housing prices Real estate giants voice - Northern real estate market-led, not greedy big demand, to resist the temptation to adhere to the quality line. Product-oriented, which is the company’s real estate business strategy in-depth reflection of the results.