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在经济科技高速发展的情况下信息化时代也已经悄然来临,并且伴随着科技的发展,信息化的发展也非常迅猛。随着互联网的高速发展,以网络为平台为基础的新媒体也迅速发展壮大起来,在一定程度上可以说会给传统媒体的发展带来巨大的压力。在新媒体带来的强大压力下,传统媒体如何在新媒体的冲击中生存发展成为传统媒体现在面临的最主要问题。本文在一定篇幅内介绍了什么是新媒体、新媒体与传统媒体的区别与联系、并对如何加强新媒体与传统的融合交汇与发展提出了几点战略。
With the rapid development of economy and technology, the era of information has also come quietly. With the development of science and technology, the development of informationization is also very rapid. With the rapid development of the Internet, the new media based on the network platform has also rapidly developed and expanded. To a certain extent, it can be said that enormous pressure will be exerted on the development of traditional media. Under the strong pressure brought by new media, how traditional media survive and develop in the impact of new media has become the most important issue that traditional media now faces. This paper introduces in a certain space what is the difference and connection between new media, new media and traditional media and puts forward some strategies on how to strengthen the convergence and development of new media and tradition.