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利用文献解析和现象归纳法,在指出既有研究对网络伪舆情概念界定局限的基础上,重新界定了网络伪舆情的概念;利用分类阐释法进一步分析指出,网络伪舆情表现为伪数据、伪帖文、伪新闻、伪评价和伪标签等,网络伪舆情不断增加是网民寻求改变的社会性动因和网络提供改变可能的技术性动因的结合,网络伪舆情的出现和增加对网络言论生态、网民社会认知和网络社会治理形成了消极影响;提出了网络伪舆情的治理路径,即应通过政府表率性行为、惩治性举措以及网民自律性活动推动网络伪舆情消减。
By using the methods of document analysis and phenomenon induction, this paper redefines the concept of network pseudo-public opinion on the basis of the existing research on the definition of the concept of network pseudo-public opinion. By means of classification and interpretation method, it is pointed out that the network pseudo-public opinion presents as pseudo-data, Pseudo-news, fake appraisal and pseudo-tagging, etc. The increasing pseudo-public opinion on the Internet is a combination of social motivations for Internet users seeking to change and possible technical motivation for the Internet to change. The emergence of online pseudo-public opinion and the increase of online public opinion, Social cognition and online social governance have formed a negative impact; put forward the governance path of the network pseudo public opinion, that is, should promote the network pseudo public opinion eradication through the government prestige behavior, punitive measures and netizens self-discipline activities.