论文部分内容阅读
论述了欧洲防晒品市场现状以及自晒黑市场情况,并对高SPF值产品进行了分析,指出能提供给消费者的不仅仅是高SPF值的产品,更重要的是能提供给消费者更加方便的产品。介绍了即将实施的欧洲UVA保护法,并对比了Boots五星级体系各自的优势。介绍了喷雾防晒剂以及防晒片剂。指出防晒剂的未来是变化莫测的,但在市场开拓的道路上是值得思考的。
The current situation of the sunscreen market in Europe and the self-tanning market are discussed. The products with high SPF value are analyzed. It is pointed out that the products that can be provided to consumers are not only high SPF but also more important to the consumers Convenient product. Introduced the imminent implementation of the European UVA protection law, and compared the respective advantages of Boots five-star system. Introduced spray sunscreens and sunscreen tablets. Pointed out the future of sunscreens is unpredictable, but in the market development is worth considering.