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随着经济的发展,时代的需求在不断变化,大众传媒开始出现并呈现复杂的发展趋势,并对社会文化的发展变迁产生着深远的影响。本文以大众传播方式的发展变迁为背景,对社会文化中消费文化的形成和发展而产生的影响进行简要的分析,然后在消费时代这个背景中对中国传媒文化所形成的主导文化、主流文化精英文化进行探讨。在此基础上,对消费时代的中国传媒文化的特点以及发展进行浅要的分析。
With economic development, the needs of the times are constantly changing, the mass media has begun to appear and present complex trends of development, and have a profound impact on the social and cultural development. This article makes a brief analysis of the impact of the formation and development of consumer culture in social culture on the background of the development and changes of mass media. Then, in the background of consumption era, it analyzes the dominant culture formed by Chinese media culture, the mainstream cultural elite Culture to explore. On this basis, the author analyzes the characteristics and development of Chinese media culture in the era of consumption.