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副刊曾经在党报、晚报尤其是都市报的内容结构中占据着重要的地位,但后来随着都市报向“主流都市报”转型,这种“大杂烩、小文章”的社会副刊和泛文化副刊基本上逐步衍变为经营性专刊。奇怪的是,在当今传媒生态巨变,传统纸媒大幅减版成为新常态之时,过去作为“配菜”可有有无的报纸副刊版面却有增无减,大行其道。本文认为,这是为了适应报纸转型需要而进行的探索,并就如何做好副刊提出了五点看法:创新思维,与新媒体融合;紧跟新闻,但又跳出新闻;加强原创,做到独此一家;突出特色,打造本土文化;提升品质,留住新老读者。
Supplements once occupied an important place in the content structure of party newspapers and evening newspapers, especially the metropolitan newspapers. However, as the metropolitan newspapers turned to the mainstream metropolis newspaper, the social supplement of “hodgepodge and essay” Pan-cultural supplement basically gradually evolved into a special issue of business. Curiously, when the current media landscape has changed dramatically and the traditional paper-based media has been greatly reduced in size to become the new normal, there has been a steady increase in the number of newspaper supplement articles that used to be “side dishes”. This article argues that this is an exploration carried out to meet the needs of newspaper transformation and proposes five views on how to do a good job in supplementing newspapers: innovative thinking, integration with new media; keeping up with news but jumping out of news; strengthening originality and independence This one; prominent features, to create a local culture; improve quality, retain old and new readers.