论文部分内容阅读
UI是高等院校的目标、理念、行动、表现等为一体所共有的统一要领,是高等院校在内外交流活动中,把整体向上推进的经营策略中重要的一环。在21世纪,高等院校的UI战略是旨在对与高等院校形象有关的办学理念、行为方式及视觉识别进行全面系统的设计,并通过全面统一的传播,以塑造富有独特的学校个性,展示教学科技水平和人才形象的高等院校形象设计工程。UI由三大要素构成:MI(MindIdentity)理念识别、BI(Behavior Identity)行为识别、VI(Visual Identity)视觉识别。
UI is the common key point that colleges and universities aim at, ideas, actions and performances. It is an important part of the business strategy of colleges and universities promoting the overall development both inside and outside the country. In the 21st century, the UI strategy of institutions of higher learning aims to conduct a comprehensive and systematic design of educational philosophy, behavior patterns and visual identity related to the image of higher education institutions. Through a comprehensive and unified communication, the UI strategy of higher education institutions aims to create a unique school personality, University image display project of teaching science and technology and talent image display. UI consists of three elements: Mind Identity (MI), Behavior Identity (BI), Visual Identity (VI).