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目前我国的电视新闻节目的表现形式尚处于不成熟的阶段,较之于娱乐性、服务性等其他电视节目,它明显滞后。尽管多年来作了不少努力,但整体效果依然不佳。上至中央台,下至省、市、县台,呆板、生硬、缺乏感染力,成了一种通病,严重削弱了电视新闻的可视性和真实性,影响了电视新闻的传播效果。如何从实际出发,使电视新闻的表现形式符合电视这一大众传播工具的传播规律,缩短电视传媒与受众之间的距离,提高受众对新闻传播的接受程度,这是当前有待研究探讨的问题。
At present, the manifestation of television news programs in our country is still in an immature stage, which is obviously lagging behind other television programs such as entertainment and service. Despite years of hard work, the overall effect is still poor. From the Central Committee to the Central Government and down to the provincial, municipal and county levels, rigidness, lack of contagion and infection have become common problems that have seriously weakened the visibility and authenticity of the television news and affected the dissemination of television news. How to make television news conform to the law of mass communication of TV, how to shorten the distance between TV media and audience and how to increase audience acceptance of news media?