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数字化技术对传播媒体造成的重要影响体现在若干重大且根本性的方面。随着数字化技术的推广,文化形态和传媒发生了相应演进,本文指出来,数字化文化包含了显著的去功利化属性,在与体现权威地位、传播主流价值观的传统媒体进行合理化融合的基础上,形成了数字时代的当代传媒格局。深入理解数字时代新媒体的特定属性,分析其区隔、融合与发展态势,才能推动数字时代的文化创新和文明发展。
The significant impact that digital technology has had on the media is reflected in several major and fundamental aspects. With the popularization of digital technology, cultural patterns and media have undergone corresponding evolutions. In this paper, digital culture contains significant attributes of de-utilitarianization, and on the basis of reasonable integration with the traditional media that reflects the authoritative status and spread the mainstream values, The formation of the digital era of the contemporary media landscape. Only by deeply understanding the specific attributes of new media in the digital age and analyzing their differences, integration and development trends, can we promote the cultural innovation and the development of civilization in the digital age.