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传统的传播模式主要集中在两个C上,即内容(content)渠道(channel),但只有少数人注意到了第三个C即情境(Context)在传播中的作用。情境的重要性在最典型的传播模式中,甚至从未使用过情境这个词。我们可以把情境定义为传播活动所发生的环境。它是改善传播效果的潜在突破口。情境的重要性揭示出一个道理—微小的事情的确起着重要作用。
The traditional modes of communication are mainly focused on two C’s, namely content channels, but only a few people noticed the role of the third C, Context, in communication. The importance of context In the most typical mode of transmission, the term context is never used. We can define context as the context in which we propagate activity. It is a potential breakthrough to improve communication effectiveness. The importance of context reveals a truth - tiny things do play an important role.