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洋品牌在天津市场扩张提速带来的连锁反应据天津的《城市快报》报道,近日,国际一线化妆品 CHANEL、DIOR 等纷纷开始在跳柜(即调整市场布局)。由过去仅由在外国独资或合资的百货商店垄断专售,改为向天津的一些民族的高端百货店挺进,以占领市场,瓜分天津高档品牌化妆品的市场份额。据了解,多年以来,在天津这个多少有些封闭的大都市,对化妆品的销售,在档次和品牌上一直有个不成文的约定,一般情况下,一线国际大的和顶尖级化妆品品牌,多集中在
According to Tianjin’s “City Express” reported, recently, the international cosmetics CHANEL, DIOR, etc. have started to jump the locker (that is, adjust the market layout). In the past, monopolistic sales of wholly-owned or joint-owned department stores in the past were only marketed to the high-end department stores of some ethnic groups in Tianjin to occupy the market and share the market share of high-end branded cosmetics in Tianjin. It is understood that over the years, the number of somewhat closed metropolis in Tianjin, the sales of cosmetics, there has been an unwritten agreement on the grade and brand, under normal circumstances, a large number of top international and top-tier cosmetics brands, and more concentrated in