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随着我国信息技术的不断发展以及提高,使电力企业中营销运维的管理系统功能得到扩充,也对电力企业持续发展提出较高要求。在市场竞争日渐激励的环境下,有效、强大的营销方式是电力企业取得良好效益的前提,因此企业应该建设高效、科学的营销系统运维管理体系,让企业的营销业务得以实现信息化。本文对新形势下电力企业营销系统运维管理体系进行探讨,为其正常运营提供有利条件。
With the continuous development and improvement of information technology in our country, the functions of the management system of marketing operation and maintenance in electric power enterprises have been expanded, and higher requirements have also been put forward for the sustainable development of electric power enterprises. Under the circumstance of increasingly encouraging market competition, effective and powerful marketing methods are the preconditions for the power companies to obtain good benefits. Therefore, enterprises should establish an efficient and scientific management system for the operation and maintenance of the marketing system so that the marketing business of the enterprises can be informatized. This article discusses the operation and maintenance management system of power enterprise marketing system in the new situation, and provides favorable conditions for its normal operation.