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随着我国市场经济不断发展,微信的普及应用正在改变着人们的生活方式,同样也改变了服装业的营销方式及服务方式,借助微信平台可以实现服装品牌推广、渠道扩展和客户服务等功能,解决了个体户拿货需乘飞机或者坐火车不远千里跑到专业市场寻找合适自己店铺销售款式的问题,要求企业只有适时而变,找准适合自身的最佳营销融合点,才能免遭淘汰。
With the continuous development of the market economy in China, the popularization and application of WeChat is changing people’s life style. It also changes the marketing mode and service mode of apparel industry. With the help of Wechat platform, we can realize the functions of apparel brand promotion, channel expansion and customer service, Resolve the individual households get goods to take the plane or take the train traveled thousands of miles to the professional market to find the right store sales models, requiring enterprises to change only when appropriate, identify the best marketing fit for their own point of integration, in order to be eliminated.