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客户关系管理的实质是通过客户价值最大化实现企业价值最大化。本义阐述了电信企业实施客户关系管理对于增强核心竞争力的意义以及存在问题和关键内容。
The essence of customer relationship management is to maximize the value of the enterprise through the maximization of customer value. The original meaning of the telecommunications companies to implement customer relationship management for enhancing the core competitiveness of the significance and problems and key elements.