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随着新技术的不断产生和融入,户外会给我们带来更多的惊喜。《中国广告》:请您谈谈目前新技术在户外广告领域的应用,有着怎样的市场前景?班绵恩:总的来说,我认为未来有三类技术会对户外的发展带来深远的影响。第一是显示技术,目前这种技术正在被各国广泛应用。作为最古老的媒体,自从人们用粉笔在墙上画上图片开始,户外媒体就已经存在了。而对户外广告业产生影响的另外一项革命性的产品是纸张和印刷出版物。在这之后,乙烯基的产生,则让很多新型
With the continuous emergence of new technologies and integration, outdoor will give us more surprises. “China Advertising”: Please talk about the current application of new technologies in the field of outdoor advertising, what kind of market prospects? Bancian: In general, I think there are three types of technology in the future will have a profound impact on the development of outdoor . The first is display technology, which is currently being widely used in various countries. As the oldest media, outdoor media has existed since people began drawing pictures on the wall with chalk. Another revolutionary product that has an impact on the outdoor advertising industry is paper and printed publications. After that, the vinyl generation, then let a lot of new