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近年来,各媒体形式快速发展,媒体环境不断变化,不同媒体之间呈现出既竞争又融合的局面。面对挑战,湖南卫视也在不断的求新求变,一方面在节目形式和内容上不断推陈出新,吸引观众的眼球;另一方面在传播方式上尝试多渠道、多终端的触达观众,使得湖南卫视与观众的互动不只停留在电视这一种形式上,从而产生了更好的广告效果。湖南卫视在传统电视渠道影响力居前列,网络影响力独大媒体影响力是媒体左右社会大众观念和行为的能力。研究发现,在传统电视渠道中,湖南卫视以电视媒体影响力指数476排在第二位,仅次于CCTV-1;在网
In recent years, the rapid development of various forms of media, the changing media environment, showing different media between the competition and integration of the situation. In the face of challenges, Hunan Satellite TV is constantly innovating and changing. On the one hand, it constantly innovates in the form and content of the programs to attract the attention of the audience. On the other hand, it attempts to reach the audience through multi-channel and multi-terminal modes of communication, Hunan Satellite TV and the audience interaction not only stay in the TV this form, resulting in better advertising effectiveness. Hunan Satellite TV has the highest influence in the traditional television channels and has a strong influence on the internet. Media influence is the ability of the media to influence the concept and behavior of the general public. The study found that, in the traditional television channels, Hunan TV to television media influence index 476 ranked second only to CCTV-1; in the network