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在市场营销学中,“人口”变量一直是细分消费者市场的重要变量,侧重以“人口”变量作为现有传媒市场的细分标准,对致力于创造全国传播价值的全国性电视媒体来说,几乎是必须的。开拓全国市场,当然要回避地区差异,因为同样的节目想满足不同地区观众差异化的收视需求是绝对不可能的。但是,对于区域媒体来说,“地理”变量则是必须考量的因素。
In marketing, the “population” variable has always been an important variable for segmenting the consumer market. Emphasis is placed on using the “population” variable as the breakdown standard for the existing media market and on the national television media devoted to creating a national communication value That is almost necessary. To explore the national market, of course, to avoid regional differences, because the same program to meet the needs of different audiences in different viewing ratings is absolutely impossible. However, for regional media, “geography” variables are factors that must be considered.