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作为中央电视台“最美”系列公益品牌活动之一,主要包括启动仪式、“寻找最美乡村医生”事迹征集、图片视频文章的征集发布、颁奖典礼等内容。“寻找最美乡村医生”承续了“寻找最美乡村教师”活动的核心理念,以媒体行动的方式,践行社会公益的理念,充分发挥新闻媒体引导舆论、凝聚爱心、弘扬先进的作用,体现中央电视台“关心公益事业、承担社会责任”的整体形象。“2013最美乡村医生”10集人物纪录片于2014年2月11日至2月20日晚间22:45在科教频道播出,大型颁奖典礼于2014年3
As one of CCTV “the most beautiful ” series of public service brand activities, including the launching ceremony, “looking for the most beautiful country doctor ” deeds collection, pictures and video articles collection release, awards ceremony and so on. “Looking for the most beautiful country doctor ” continued “looking for the most beautiful country teacher ” activities of the core concept of the media action approach, practice the concept of social welfare, give full play to the news media guide public opinion, unite love, promote advanced Role, embodies the CCTV “concerned about public welfare, social responsibility ” as a whole image. “The most beautiful village doctor in 2013 ” 10 episodes of character documentary broadcast in Science and Education Channel from February 11, 2014 to February 20, 2014 22:45, large-scale awards ceremony in 2014 3