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在激烈的商业环境中,化妆品行业被众多国内外大品牌占领着,而小品牌的生存状况却是令人担忧,但仍有很多小品牌前仆后继,永不放弃,而里美就是其中最为耀眼的新星。文章通过对里美的过去、现在和未来的分析,剖析里美的成功之道,最终提出切实可行的意见和方法,进而间接地反映小品牌的生存之道,为小品牌的生存提供重要的现实和理论依据。
In the fierce business environment, cosmetics industry is occupied by many domestic and foreign big brands, but the survival of small brands is worrying, but there are still many small brands fought, never give up, and the United States is one of the most dazzling new star . By analyzing the past, present and future of Limei and the United States, the article analyzes the success of Limei and the United States, and finally puts forward feasible opinions and methods, which indirectly reflect the survival of small brands and provide important realities for the survival of small brands. Theoretical basis.