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统观整个服装业,产品本身永远是竞争的本质,无论是互联网渠道还是线下渠道,都无法改变消费者对服装本身的认知。在采用成本更低的互联网渠道之后,把竞争力专注于服装本身依然是竞争的根本。最近,苏宁易购与全国最大的男装垂直电商玛萨玛索洽谈并购事宜被炒得沸沸扬扬,虽然苏宁与玛萨玛索均对此进行否认,但这一消息,却把玛萨玛索正在寻求出售一事推到了舆论的风口浪尖。
Overall view of the entire apparel industry, the product itself will always be the essence of competition, whether Internet channels or offline channels, consumers can not change the perception of clothing itself. After using less expensive Internet channels, focusing on competitiveness itself remains a fundamental part of competition. Recently, Suning Tesco and the country’s largest men’s vertical electricity supplier Masah Masuo to discuss mergers and acquisitions was aroused, although Suning and Masatamajos denied this, but the news, but the Masamasuo is Seeking to sell pushed to the cusp of public opinion.