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什么决定市场?是低廉的价格?周到的服务?出色的质量?完善的渠道?铺天的宣传?漂亮的广告?还是概念炒作?都是,又都不是。 一段时间以来,价格成了国内市场的主导,往往在市场战略决胜的关键时刻,低价就决定了胜负天平的倾斜。这也不难从基本国情上找到“合乎情理”的解释,我们是一个发展中国家,特别是人均收入水平还很低,只有降低价格才能让大件商品进入寻常百姓家,高科技产品也不例外。对国内电脑市场的认识因此走进了一个误区:降低价格才是树立品牌,赢得市场份额的唯一法宝。
What determines the market? Is the low price? Thoughtful service? Outstanding quality? Perfect channel? Spread the day? Beautiful ads? Or the concept of speculation? Are, are not. For a time, the price has become the dominant domestic market, often at the crucial moment of the market strategy victory, low prices decided the outcome of the balance tilt. It is not difficult to find “reasonable” explanations from the basic national conditions. We are a developing country. In particular, per capita income levels are still very low. Only by lowering prices can bulky commodities enter the homes of ordinary people and high-tech products exception. Therefore, the understanding of the domestic computer market has entered a misunderstanding: to reduce the price is to establish a brand, the only magic weapon to win market share.