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适当高价叫做“撇油”价格,好似把牛奶上的那层奶油撇取出来。这是针对富有客户讲派头的高傲心理而施以的一种高价订价策略。在价格竞争中,采取廉价多销的策略固然好,但对有实力的企业来说,实行优质高价的策略,也不失为制胜良策。在国际商战中,优质高价运用得好,也能赢得竞争的胜利,反之将会成为商品走向世界的障碍。著名的奔驰汽车公司、绅宝汽车公司和劳斯莱斯汽车公司正是深谙此道的典型。
The appropriate high price is called “Oyster Oil” price, which is like taking out the layer of cream on the milk. This is a high-priced pricing strategy that is applied to the arrogant psychology of wealthy clients. In the price competition, it is good to adopt a cheaper and more profitable strategy, but for powerful companies, implementing a strategy of high quality and high prices is also a good strategy for success. In the international commercial warfare, good use of high quality and high prices can also win the competition. Otherwise, it will become an obstacle to the world of commodities. The famous Mercedes-Benz Motor Company, Saab Automobile Company and Rolls-Royce Motor Company are the typical examples of this.