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在过去的30年里,中国经济经历了空前的增长。而今天,中国经济更是正在以比以往更大的规模进一步增长,增长规模比我们以前从日本或韩国见过的还要宏大。目前,中国本土品牌所有人处于一个本土品牌全球化延伸的绝佳时期。事实上,一些中国本土品牌所有人已经通过全球化品牌延伸占尽先机,尤其是向美国的品牌延伸。品牌延伸无疑是一件好事。但是,中国品牌向美国延伸也要注意一些问题。比如,中国品牌所有人与其在美潜在合作伙伴的具体需求,与品牌延伸相关的重要规定。
In the past 30 years, the Chinese economy has experienced unprecedented growth. Today, the Chinese economy is even further growing at a greater scale than before. The scale of growth is even greater than we have seen from Japan or South Korea before. At present, the ownership of local Chinese brands is in an excellent period of globalization of local brands. In fact, some Chinese local brand owners have already taken the initiative through global brand extension, especially to American brands. Brand extension is undoubtedly a good thing. However, Chinese brands must also pay attention to issues extending to the United States. For example, the specific requirements of Chinese brand owners and their potential partners in the United States, and important regulations related to brand extension.