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有关国民阅读与购买倾向的抽样调查在许多出版业发达的国家普遍进行,而我国却一直没有。基本数据的缺乏不仅妨碍了出版管理方面的科学决策,也对出版业的发展造成了或多或少的影响。由中国出版科学研究所和浙江省新闻出版局主持的我国首次全国国民阅读与购买倾向抽样调查报告日前完成,在大量调查数据基础上进行的严密分析,使我们对当前国民的阅读兴趣、偏好、方式,以及国民阅读与购买报刊、图书、音像、电子出版物等不同媒体的变化规律和发展趋势获得了较为全面的了解。
Sampling surveys on the national readiness and purchasing tendencies are common in many countries where the publishing industry is well established, yet our country has not. The lack of basic data has not only hindered scientific decision-making in the field of publishing management, but also had a more or less negative impact on the development of the publishing industry. The first nationwide survey on national reading and purchasing tendencies survey conducted by China Institute of Publishing Science and Zhejiang Provincial Press and Publication Bureau completed a few days ago and a rigorous analysis based on a large number of survey data has enabled us to study the current national interest in reading, Methods, as well as national reading and buying newspapers, books, audio and video, electronic publications and other media changes in the law and trends have gained a more comprehensive understanding.