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日前,世界品牌实验室(World Brand Lab)发布了2012年(第九届)“中国500最具价值品牌”排行榜。在这份基于财务分析、消费者行为分析和品牌强度分析而获得的中国品牌国家队阵容中,中国移动以2385.68亿元的品牌价值荣登本年度最具价值品牌榜首。占据榜单前五名的还有国家电网(2239.66亿元)、工商银行(2217.52亿元)、CCTV(1546.72亿元)、中国人寿(1261.55亿元),从品牌价值角度分析,这些品牌已经迈进世界级品牌阵营。2012年“中国500最具价值品牌”的总价值为65837.64亿元,平均每个品牌价值为131.68亿元。今年入选品牌的最低价值已从去年的10.15亿元上升到了11.86亿元。
Recently, the World Brand Lab released the 2012 (Ninth) “China 500 Most Valuable Brands” list. In this lineup of Chinese national team members based on financial analysis, consumer behavior analysis and brand strength analysis, China Mobile topped the list of the most valuable brands of the year with a total value of 238.568 billion yuan. Top 5 in the list were State Grid (223.966 billion yuan), Industrial and Commercial Bank of China (221.752 billion yuan), CCTV (154.672 billion yuan) and China Life Insurance Co. (126.655 billion yuan). From the perspective of brand value, these brands have already advanced World-class brand camp. In 2012, the total value of “500 Most Valuable Brands in China” was 6,583.764 billion yuan, with an average value of each brand of 13.168 billion yuan. The lowest value of this year’s selected brand has risen to 1186 million yuan from 1.015 billion yuan last year.