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“双向投入”与全球战略在市场竞争中,大企业以其得天独厚的条件占领市场,中小型企业只能在缝隙中求生存,但德国许多中小企业却在夹缝中杀出,成了货真价实的超级明星。早在五、六十年代,德国的许多中小企业就开始迈向全球化,他们采取技术投入和人员投入的“双向投入”方式,攻占美国、日本等市场。虽然初期的投资在短期收益上并不合算,但它们认为极有必要,主要理由是,可以向潜在顾客和其他利害关
“Two-way investment” and global strategy In the market competition, large enterprises occupy the market on their unique conditions, and small and medium-sized enterprises can only survive in the gaps, but many small and medium-sized enterprises in Germany are caught in the cracks and become truly super. Celebrity. As early as the fifties and sixties, many small and medium-sized enterprises in Germany began to move toward globalization. They adopted the “two-way investment” method of technological investment and personnel investment and captured markets such as the United States and Japan. Although initial investments are not cost-effective in terms of short-term earnings, they consider it extremely necessary. The main reason is that they can lead potential customers and other stakeholders.