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随着电视、网络等现代传播手段的快速发展,地球村的概念日益被强化。人们的目光不再局限于身边的科技新知和时尚新品,对于和人们息息相关的整个地球和环境也投去了越来越多人文关怀的目光。由于近期东南亚海啸、日本福冈地震等灾难性事件的接连发生,媒体变得活跃起来,与此有关的科技话题再次成为主要内容,“社会守望”功能被上升为大众传播媒介的首要功能。这几年,中央电视台的《2003,站在第三极》珠峰直播节目、《走进非洲》、《极地跨越》等大型探险节目都获得了非常好的收视效果;但这些探险类节目基本上都是从人文关怀和文化视角来解读地球
With the rapid development of modern means of communication such as television and the Internet, the concept of global village is increasingly being strengthened. People’s attention is no longer confined to new technology and fashion products around us, but also casts more and more humanistic concern on the entire earth and environment that are closely related to people. Due to the successive occurrences of catastrophic events such as the tsunami in Southeast Asia and the earthquake in Fukuoka in Japan, the media has become increasingly active and the related scientific and technological topics have once again become the major contents. The “social watchdog” function has been elevated to the primary function of the mass media. In recent years, CCTV’s “2003, Standing on the Third Pole” live broadcast of Everest, “Into Africa”, “Polar Stride” and other large adventure programs have received very good ratings; However, these basic adventure programs All interpret the earth from the perspective of humanistic concern and culture