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编者按：岁末年初，正是广告主制定年度营销推广计划，并为实施这一计划做前期准备的实施方面比较真实的思路和做法，希望能够促进广告主间的交流与借鉴。通过采访，我们感到，广告主无论是驰骋全国的行业巨头，还是雄心勃勃的后来者，或者是在混战中求生存的中小品牌，普遍能够根据自己的营销需要制定务实的营销推广计划，张扬者不忘谨慎行事，低调者仍在蓄势待发。而在计划的实施操作上，广告主一般都有具体的目标、步骤和方法，对于市场的变化和竞争对手的变招，既有理性的预测，又有灵活的应对。我们希望所有的广告主都有切实的营销推广计划来迎接2005年。明年将又是充满希望的一年，也是充满挑战的一年，我们衷心祝愿广告主朋友们在新的一年里，能够顺利实施自己的营销计划，取得满意的经营成果!
Editor’s Note: End of the year, beginning of the year, it is advertisers to develop annual marketing plan, and to implement this plan to do the preparation of the implementation of the more realistic ideas and practices, hoping to promote exchanges and reference between advertisers. Through the interview, we feel that advertisers, whether it is the industry giants galloping across the country, or ambitious latecomers, or small and medium-sized brands seeking survival in the melee, the general can according to their marketing needs to develop a pragmatic marketing plan, Do not forget to be cautious, low-key people are still ready. In the implementation of the plan, advertisers generally have specific goals, steps and methods for both market changes and competitors’ changing tactics, both with rational predictions and flexible responses. We hope that all advertisers have a practical marketing plan to meet in 2005. Next year will be another year full of hope and also a challenging year. We sincerely hope that advertisers and friends can successfully implement their marketing plans in the new year and achieve satisfactory results!