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挑战北京是中国的首都,是政治文化的中心,老百姓人均收入在全国位居前列,购买力和潜在购买力强大,乃是广告商家必争之地。作为首都的地方电视媒体,北京电视台可谓得天独厚,但是无尽的繁华背后掩藏的却是不为人知的寂寞。与中央电视台同处首都,比邻而居,使得央视成为北京电视台在北京本地的最强竞争对手;而湖南卫视等各省级卫视的崛起,也使得北京卫视的收视排名下滑;当“超级女声”、“梦想中国”等各种大型活动引起全国广泛关注之时,北京电视台依然平静地沉默着……
Challenge Beijing is the capital of China and the center of political culture. The average per capita income of the people in the country is at the forefront of the country. Purchasing power and potential purchasing power are strong points for advertisers. As the capital of the local television media, Beijing television station can be described as blessed, but the endless prosperity hidden behind is unknown loneliness. CCTV and Beijing Capital are in the same neighborhood, making CCTV the strongest competitor of Beijing TV station in Beijing. The rise of provincial satellite TV stations such as Hunan Satellite TV also made Beijing TV’s ranking of ratings fall. When “Super Girl” , “Dream China” and other large-scale activities have aroused widespread national attention, Beijing Television Station is still quietly silent ......